Chikhalidwe cha kampani
● Choyimira: Kupanga phindu kwa othandizana nawo. Kuti muchepetse chisangalalo cha antchito, komanso kuti muthandizire kukulitsa chikhalidwe.
● Masomphenya: Kukhala mtsogoleri wa makampani atsopano amagetsi.
● Filosofi: Mwa kukhathamiritsa kosalekeza, kupereka ogwiritsa ntchito zinthu zofunikira ndi ntchito.
● Mtengo: Wosagwiritsa ntchito, woona mtima ndi kudzipereka.

Katswiri wa kampaniyo
Kuyang'ana komanso akatswiri
Ogwirizana ndi Ogwirizana
Lotseguka komanso lotchuka
Utumiki wabwino + wabwino.
Kampaniyo imadzipereka ku kafukufuku ndi njira zamagetsi zapamwamba komanso mayankho ogwira ntchito kuti apange mgwirizano wopambana ndikukhazikitsa chitukuko cha nthawi yayitali komanso chokhazikika.